Customer Experience

From Startup to Market Leader – The Journey of PURE Insurance


Across the insurance industry, carrier initiatives are inhibited by limited IT resources, infrastructure, staffing shortages, and underdeveloped skill sets. Trusted technology partnerships are paramount to overcoming these obstacles as insurers transition from traditional legacy to modern core ecosystems.

From startup to market leader, PURE Insurance has addressed the above challenges by adhering to specific technology guidelines for its core ecosystem of trusted partners. This has enabled PURE to focus its internal efforts on geographic expansion, product innovation, and customer experience.

The following eBook summarizes the discussion between PURE’s CIO, Jason Lichtenthal, and OneShield’s SVP, Leah English where they share strategies and lessons learned throughout PURE’s 17-year technology partnership with OneShield.

Who should read this?

Startups or established insurers focused on a customer-centered technology approach, that will allow for future growth and extensibility.