UX through UI: Navigating Customer Expectations

Vivek Gujral
CTO – OneShield Software

User interfaces (UIs) and communication channels for core systems will continue to face pressure to enhance the customer experience. Furthermore, from OneShield’s perspective, for a particular user profile and channel, not all UIs or channels are equal. We believe that to truly be adaptive, UI’s need to be built using reusable software components accessed via scalable web services that can be leveraged seamlessly across every communication channel.

The winners and losers in the emerging wars for customer attention may well be determined by who best understands both the limits and potential of each communication channel. And, who has the most capable toolset to leverage the customer and user data within their platform.